Hockey India League’s

Hockey India League’s

After managing the social media channels for Seasons 3 and 4 of the Coal India Hockey India League (HIL), Sportz Interactive has been called on board for the third consecutive year to handle the digital space for the 2017 edition of the league. Sportz Interactive has also developed the official Hockey India and Hockey India League mobile applications on Android and iOS.

The Coal India Hockey India League is a property of Hockey India, the National Sports Federation for hockey in India. Sportz Interactive has been managing social media and the mobile application for both Hockey India and Hockey India League since December 2014. Along with capturing the emotions of the fans through the #HighOnHockey campaign, this year’s edition of the Coal India HIL will see in-depth and comprehensive coverage of the event on social channels, paired with a unique activation that has never been seen before on any sports page to connect with fans.

Shining as a great example of innovation meeting success, the Coal India HIL


has presented the opportunity for promising Indian players to rub shoulders with the world’s best, thus improving their exposure to the best in the sport. The 2016 season of the Coal India HIL saw a 40% increase in viewership, thus reigniting the passion for the sport in India. With an innovative rule change where two goals are awarded for every Field Goal, the leaguehas transformed hockey into a more fast-paced and exciting sport. Young talent like Armaan Qureshi, AffanYousuf, Harjeet Singh, Harmanpreet Singh, Sumit and many more have come through the ranks by benefiting from the league. A Gold Medal at the recent Uttar Pradesh Junior World Cup Men Lucknow 2016 for the Indian Team was also proof of this talent coming to the fore.

Ms. Elena Norman, CEO of Hockey India & Coal India Hockey India League, said: “The Coal India Hockey India League is primarily driven by its fans. Social media continues to play a very important role for us to regularly engage with them. The team at Sportz Interactive is proactive in suggesting innovative ways we can be seen and heard in the digital space. We have a good mutual understanding built over the years of their engagement with Hockey India and Coal India Hockey India League.”

“Sportz Interactive is extremely proud of its long-serving relationship with Hockey India and the Coal India Hockey India League, and we’re delighted with the continued opportunity to bring richer content and fan experiences to followers of India’s beloved sport across digital and social media platforms,” added Mr. Naveen Aranha, Founder and Head – Global Partnerships, Sportz Interactive.


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