Vodafone Sakhi : unique safety service for women

Vodafone Sakhi : unique safety service for women

Vodafone Idea Limited, India’s leading telecom service provider, today launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women. A bouquet of features including Emergency Alerts, Emergency Balance, and Private Number Recharge, provide safety measures through the mobile connection, to women customers using Vodafone pre-paid services across the country. It works across smartphones and feature-phones, even without any balance or mobile internet, thus ensuring that the service extends to millions of women in India.

 

Also felicitated on this occasion was Supreet K Singh – Director & COO – Safecity / Board Director, Red Dot Foundation Group for her inspirational and pioneering work towards empowering women in rural India across the hinterland and exemplifying the spirit of ‘Ab Rukein Kyun’.

A 360’ National marketing campaign was unveiled which will drive awareness across the country. The service is being launched through a thematic film, celebrating the overcoming of inhibitions by a young girl with the clarion call – “Ab Rukein Kyun?” The film has been created by an all-women crew. Another highlight of the marketing campaign is a special signature song for ‘Ab Rukein Kyun’ sung by the very talented and multi award winner Neha Kakkar.

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